Vida Fede

Vita Fede

Vita Fede came to us with a clear mission: launch a sleek, modern ecommerce site—fast. With a tight timeline and high expectations, we drew on our full range of experience to deliver. The project included a custom jewelry builder, integration with a third-party florist, and a seamless migration to Shopify Plus. Despite the complexity, we stayed on schedule and brought it all together in a refined, elegant final product that matched their brand vision.

 

PREVIOUS SITE DESIGN

 

PRODUCT CLARITY & FOCUS

Vita Fede

Their visual storytelling instantly stood out, showcasing the elegance and craftsmanship of each piece. We elevated this by making the photography a central focus, using immersive imagery to highlight not only the jewelry itself but also how it enhances real-life moments and personal style.

BRINGING IT ALL TOGETHER

Crafted an elegant and minimal user interface that reflects the brand’s sophistication while ensuring product clarity remains the visual centerpiece.


Designed a bespoke jewelry builder to offer seamless personalization, allowing customers to curate pieces that reflect their individual style with ease and precision.


Emphasized intuitive navigation and refined simplicity throughout the experience, allowing the product to shine and guiding users effortlessly from discovery to purchase.


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